Move Beyond Scattershot Marketing
Find FocusWe Take You from Scattershot to Focused to Heat up Your Sales
Carbon3Sixty is a certified woman-owned, B2B marketing agency with expertise in healthcare, medical devices, technology and financial. We provide strategic, integrated communication solutions across all channels that help you reach your audience, and your business goals.
What We’ve Done
Building Brands From The Ground Up
Expanding a Brand In The Age of COVID
Turning Websites into a High-Performing Lead Generators
Giving teams indispensable, branded, on-target tools
Marketing is not overhead, it’s an investment in your company
Clients
Carbon3Sixty focuses on creating thoughtful strategies executed in a clean, modern style
Ideation
Design
Implement
Knowing the right way to reach to your audience is IMPORTANT.
Promoting a MESSAGE that resonates with your audience is essential.
Having your audience REMEMBER you is all that matters.
Blogs
Neglect Your Brand’s Weakest Link at Your Peril
Building a brand takes time and work. You need to understand many factors, such as your value proposition, audience, industry, competitors, etc. However, as much as these brand factors are discussed, dissected, and debated, one vital audience often gets forgotten—...
What Is The Value Of Your Mission Statement?
A couple years ago I attended a “Chicago Tech on the Horizon” panel event at MATTER, in the Merchandise Mart. One question asked was, “what’s the difference between Millennials and Gen Z employees?” The panel all agreed in saying that Gen Z is very mission driven. In...
Is Your Website The Perfect Dinner Party?
Would your guests look forward to coming back? Or did you open a bag of chips, provide red plastic cups for drinks, and trusted that visitors would figure things out for themselves?Bringing together like-minded people who share common interests can make for a great...
What’s Your Professional Reputation Worth?
Your reputation is essential. You have two choices. One, you can cultivate a reputation. Or two have one given to you by others. Indeed, you can work to build a reputation that puts your strengths and experiences top of mind, or you can let your clients and everyone...
It looks great but can you sell with it?
A great looking brochure, app, or presentation can be impactful. But can your sales reps sell with it? That is the question. Will they be successful using your messaging and your tool?Marketing without a well-informed strategy is scattershot. It’s like you grabbing a...
Keep saying it until it’s all they can remember
Marketing doesn’t always work out as we planned. It’s even harder when you’re not a big player and don’t have a lot of dollars to spend. In fact, if you lack the resources to reach your entire audience, you need to be smart in your approach. In truth, there are a lot...
Is it Memorable?
There is increasing research showing a connection between strong emotions and the creation of vivid memories. Specifically, those memories born in the adrenaline filled moments of our lives.When you reflect on life, you tend to remember the significant events; your...
If everyone can say; it you shouldn’t
“We love what we do” is not unique and will not set you apart from your competitors, nor does it represent value for your customers. It’s not a great place to start your marketing. To be sure, it is an essential part of your “About Us” story.I ask clients, “What is...