Bring Your Marketing to Life
Transform your Business into a Brand
Your Company’s Brand is Your Most Important Asset
Your brand is your most crucial business asset. Making it consistent online, in-person and across all channels is a wise investment. A Funnel Amplified study confirms providing a cohesive digital and print experience for your prospects can increase revenue rates by as much as 33%.
Your Brand is More Than Digital
When sales materials differ from your website or other online platforms it eats away trust and drives potential customers to look elsewhere for the solution you offer.
Salespeople spend over 30 hours per month searching for or creating their own marketing collateral.
— American Marketing Association
Reps creating their own tools puts your brand consistency at risk. Let’s talk about giving your sales team the branded tools they need to support them in doing what they do best – closing sales.
The most impressive quality that C3S possesses is their ability to help a company define and determine what they want to accomplish while keeping them focused on achieving that goal. We had a dramatic increase in visitors to our new website within the first month, which included 3 new clients.
— Jim Cronin Director of Sales and Product Ecology EMT, Inc.
Bring Consistency to Your Brand with Carbon3Sixty
Brands We’ve Been Honored to Work With
Results are all that matter, and our clients say we deliver.
[C3S] takes the time to really get to know your business and understand your strategic marketing goals and objectives. [they] are extremely proficient finding opportunities and developing strategies.
— Melodie Dedonis, PHR Performance & Behavior Consultant
It’s never just about creating designs that look aesthetically good – they are very aware that the work they do has to serve a business purpose. It’s an important perspective that not all marketing agencies bring to the table.
— Beth Carter – Chief Strategist, Clariant Creative
C3S filtered everything through the eyes of our clients and brought an unwavering commitment to doing what’s right for them.
— Joe Corrado, Director Corporate communications at Alight Solutions
C3S were the catalyst to our decision to rebrand. They developed our corporate logo, tagline, and our website as well as that of our sister company. In addition to giving us a great new look, their strategic insight led us to rethink and refine our corporate vision enabling us to see ourselves in a new light.
— Barbara Mott, Marketing Manager at Whitney Medical Solutions
I get the work because of the brand identity they created for me.
— Lynn Meyer O’Dowd
A brand style guide is a comprehensive set of standards that defines your company's branding. It references grammar, tone, logo usage, colors, visuals, word usage, and more. These dos and don’ts are important, as employees and vendors use your logo or tagline on...
Do You Fulfill Your Brand Promises? We’ve all experienced disappointment when something we’ve been anticipating turns out to be different than reality. The vacation spot listing showed spectacular views, but upon arrival, it was obscured by a renovation. Or...
A great looking brochure, app, or presentation can be impactful. But can your sales reps sell with it? That is the question. Will they be successful using your messaging and your tool?Marketing without a well-informed strategy is scattershot. It’s like you grabbing a...
Everyone is hyperaware of change. What is the next trend? What has our competition learned to do that we have not? What are customers' changing expectations etc.?We work with many consultants—their job is to help businesses change. Change a process, a habit, a way of...
Building a brand takes time and work. You need to understand many factors, such as your value proposition, audience, industry, competitors, etc. However, as much as these brand factors are discussed, dissected, and debated, one vital audience often gets forgotten—...
A couple years ago I attended a “Chicago Tech on the Horizon” panel event at MATTER, in the Merchandise Mart. One question asked was, “what’s the difference between Millennials and Gen Z employees?” The panel all agreed in saying that Gen Z is very mission driven. In...
Would your guests look forward to coming back? Or did you open a bag of chips, provide red plastic cups for drinks, and trusted that visitors would figure things out for themselves?Bringing together like-minded people who share common interests can make for a great...
Your reputation is essential. You have two choices. One, you can cultivate a reputation. Or two have one given to you by others. Indeed, you can work to build a reputation that puts your strengths and experiences top of mind, or you can let your clients and everyone...
Marketing doesn’t always work out as we planned. It’s even harder when you’re not a big player and don’t have a lot of dollars to spend. In fact, if you lack the resources to reach your entire audience, you need to be smart in your approach. In truth, there are a lot...
“We love what we do” is not unique and will not set you apart from your competitors, nor does it represent value for your customers. It’s not a great place to start your marketing. To be sure, it is an essential part of your “About Us” story.I ask clients, “What is...
There is increasing research showing a connection between strong emotions and the creation of vivid memories. Specifically, those memories born in the adrenaline filled moments of our lives.When you reflect on life, you tend to remember the significant events; your...