Blogs

What Is The Value Of Your Mission Statement?

What Is The Value Of Your Mission Statement?

A couple years ago I attended a “Chicago Tech on the Horizon” panel event at MATTER, in the Merchandise Mart. One question asked was, “what’s the difference between Millennials and Gen Z employees?” The panel all agreed in saying that Gen Z is very mission driven. In...

Is Your Website The Perfect Dinner Party?

Is Your Website The Perfect Dinner Party?

Would your guests look forward to coming back? Or did you open a bag of chips, provide red plastic cups for drinks, and trusted that visitors would figure things out for themselves?Bringing together like-minded people who share common interests can make for a great...

What’s Your Professional Reputation Worth?

What’s Your Professional Reputation Worth?

Your reputation is essential. You have two choices. One, you can cultivate a reputation.  Or two have one given to you by others. Indeed, you can work to build a reputation that puts your strengths and experiences top of mind, or you can let your clients and everyone...

It looks great but can you sell with it?

It looks great but can you sell with it?

A great looking brochure, app, or presentation can be impactful. But can your sales reps sell with it? That is the question. Will they be successful using your messaging and your tool?Marketing without a well-informed strategy is scattershot. It’s like you grabbing a...

Keep saying it until it’s all they can remember

Keep saying it until it’s all they can remember

Marketing doesn’t always work out as we planned. It’s even harder when you’re not a big player and don’t have a lot of dollars to spend. In fact, if you lack the resources to reach your entire audience, you need to be smart in your approach. In truth, there are a lot...

Is it Memorable?

Is it Memorable?

There is increasing research showing a connection between strong emotions and the creation of vivid memories. Specifically, those memories born in the adrenaline filled moments of our lives.When you reflect on life, you tend to remember the significant events; your...

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