A brand style guide is a comprehensive set of standards that defines your company’s brand identity. It references grammar, tone, logo usage, colors, visuals, word usage, and more.
These dos and don’ts are important, as employees and vendors use your logo or tagline on materials. A guide ensures everyone uses it in the same way. That will include your business card, signage, email signature, and everything else you’ll brand with it.
Using inconsistent or outdated brand elements can cause confusion. It may make potential customers wonder if your company has the follow-through they need.
We practice the art of consistency, helping B2B sales and marketing teams build trust and increase win rates by ensuring clients stay on-brand and on-message across every online and offline touchpoint.
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