Some older “diamond in the rough” companies have a brand and logo that dates to their beginning. It reflects a different time with different tastes. It looks dated and positions the company as not being current. A lot of potential buyers may not even consider you.

A savvy investor will look beyond your logo if the company is solid. Like your brand, they might hope you have an outdated view of your company’s evaluation.

Image is important, much like stage design when selling a home. Investing in a new brand can be a wise investment that helps your bottom line.

Visit www.carbon3sixty.com to learn more.

We practice the art of consistency, helping B2B sales and marketing teams build trust and increase win rates by ensuring clients stay on-brand and on-message across every online and offline touchpoint.

#Carbon3sixty #brandconsistencyforthewin #businessbranding #businessmarketing

One important element to help transform a business into a brand is to have a simple, strong, compelling message. One that you repeat consistently. It takes time for your audience to hear and remember your message. You need to be persistent and consistent.

Start with a plan for your marketing and sales as part of your larger business plan. Manage your efforts and be consistent. It may start slowly, but it will pay off in the long run.

Visit www.carbon3sixty.com to learn more.

We practice the art of consistency, helping B2B sales and marketing teams build trust and increase win rates by ensuring clients stay on-brand and on-message across every online and offline touchpoint.

#Carbon3sixty #brandconsistencyforthewin #businessbranding #businessmarketing

Small businesses make up most businesses in the US. 98% of companies have less than 100 employees, and 89% of businesses have less than 20 employees*.  All businesses need sales and marketing. Some are competing against the deep-pocketed competition – the other 2% of all businesses.

With limited resources, consistency and having a strategy for how to spend marketing dollars are critical.

“…Organizations that move from an inconsistent brand identity to a consistent one see an average revenue increase of 10-20%”

Source: Marq (formerly Lucidpress)

Visit www.carbon3sixty.com to learn more.

We practice the art of consistency, helping B2B sales and marketing teams build trust and increase win rates by ensuring clients stay on-brand and on-message across every online and offline touchpoint.

#Carbon3sixty #brandconsistencyforthewin #businessbranding #businessmarketing