Posts by carbon3sixty


It Looks Great But Can You Sell With It? A great looking brochure, or app or presentation can have a real impact. But the real question that needs to be asked is; can your sales reps sell with it … will they be successful using your messaging? Marketing without a well-informed strategy is scattershot, like grabbing a hand full of darts and throwing them at the board hoping something sticks. Something might, but try doing it again and...

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Keep Saying It Until It’s All They Can Remember Marketing doesn’t always work out like we planned. It’s even harder when you’re not a big player and don’t have a lot of dollars to spend. If you lack the resources to reach your entire audience, you need to be smart in your approach There are a lot of strategies to allocate your money for the best return. Key Take-Away Begin by defining your key message. Remember it must to be simple...

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is it Memorable?

is it Memorable?


Posted By on Aug 13, 2020

Nice Marketing … But Is It Memorable? There is increasing research connecting strong emotions and the creation of vivid memories. Specifically, the memories born in the adrenaline filled moments of our lives. When you reflect on life you tend to remember the big events; your first love, a graduation or a life changing moment. These events loom large in our memories compared to the day-to-day routines that blend together. You’ll...

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If Everyone Can Say; It You Shouldn’t “We love what we do” is not unique, it will not set you apart in the marketplace and it rarely has value for your customer. It can be a very important part of your “About Us” story, but it’s not a strong place to start your marketing. I often ask clients “what is unique about your company/product/service”?, “What does a customer get from you they don’t get from anyone else?” Many times, I...

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