If Everyone Can Say; It You Shouldn’t “We love what we do” is not unique, it will not set you apart in the marketplace and it rarely has value for your customer. It can be a very important part of your “About Us” story, but it’s not a strong place to start your marketing. I often ask clients “what is unique about your company/product/service”?, “What does a customer get from you they don’t get from anyone else?” Many times, I...

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