Would your guests look forward to coming back? Or did you open a bag of chips, provide red plastic cups for drinks, and trusted that visitors would figure things out for themselves?Bringing together like-minded people who share common interests can make for a great...
Your reputation is essential. You have two choices. One, you can cultivate a reputation. Or two have one given to you by others. Indeed, you can work to build a reputation that puts your strengths and experiences top of mind, or you can let your clients and everyone...
Marketing doesn’t always work out as we planned. It’s even harder when you’re not a big player and don’t have a lot of dollars to spend. In fact, if you lack the resources to reach your entire audience, you need to be smart in your approach. In truth, there are a lot...
“We love what we do” is not unique and will not set you apart from your competitors, nor does it represent value for your customers. It’s not a great place to start your marketing. To be sure, it is an essential part of your “About Us” story.I ask clients, “What is...
There is increasing research showing a connection between strong emotions and the creation of vivid memories. Specifically, those memories born in the adrenaline filled moments of our lives.When you reflect on life, you tend to remember the significant events; your...
