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It looks great but can you sell with it?

It looks great but can you sell with it?

A great looking brochure, app, or presentation can be impactful. But can your sales reps sell with it? That is the question. Will they be successful using your messaging and your tool?Marketing without a well-informed strategy is scattershot. It’s like you grabbing a...

Keep saying it until it’s all they can remember

Keep saying it until it’s all they can remember

Marketing doesn’t always work out as we planned. It’s even harder when you’re not a big player and don’t have a lot of dollars to spend. In fact, if you lack the resources to reach your entire audience, you need to be smart in your approach. In truth, there are a lot...

Is it Memorable?

Is it Memorable?

There is increasing research showing a connection between strong emotions and the creation of vivid memories. Specifically, those memories born in the adrenaline filled moments of our lives.When you reflect on life, you tend to remember the significant events; your...

If everyone can say; it you shouldn’t

If everyone can say; it you shouldn’t

“We love what we do” is not unique and will not set you apart from your competitors, nor does it represent value for your customers. It’s not a great place to start your marketing. To be sure, it is an essential part of your “About Us” story.I ask clients, “What is...

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