Digital is the Cornerstone of Omnichannel Marketing

When Engagement Shifts Offline Does Your Marketing Continue to Provide a Seamless Brand Experience?

From Virtual Interest to a Real Relationship

The internet is the main entry point for B2B prospects to learn about your products and services. Going from digital to in-person raises the stakes for converting a prospect from interest to a committed relationship with your brand.

A prospect’s experience with suppliers is often 100% online until they are handed off to sales. When in-person interactions or remote contact via phone or video is added to the mix, your prospect expects these live engagements to be a continuation of their online brand experience.

Whether the engagement with sales is early in the buyer’s exploration or near the decision point, the sales team needs to be able to continue building on the trust and confidence established online. When reality doesn’t match expectations, prospects put up hurdles or walk away. If the sales material doesn’t look and feel like your website, Instagram or Facebook page, prospects will be left confused. In addition to causing confusion, it may alienate them, ultimately pushing them to look elsewhere for the solution they need.

A well-equipped sales team, however, armed with professional and powerful tools created by Carbon3Sixty can help sales transition interested prospects into customer relationships.

Is your sales team equipped for their time at bat?

Carbon3Sixty helps you bridge digital divide.

When your marketing needs to be seamless, call up the marketing pinch hitters of Carbon3Sixty. Our strategy, messaging, and design experts unify websites, presentations, and sales materials to bridge the brand gap between digital and real-world engagements.

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Organizations that move from an inconsistent brand identity to a consistent one see an average revenue increase of 33%

— 2021, Lucidpress survey

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Create a Seamless Brand Experience to Close the Divide

Brand Development

Brand Alignment

Brand Impact

Brand Presentations

Make your brand engagements seamless with Carbon3Sixty

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“It’s never just about creating designs that look aesthetically good – they are very aware that the work they do has to serve a business purpose. It’s an important perspective that not all marketing agencies bring to the table.”

— Beth Carter – Chief Strategist, Clariant Creative

]

Results are all that matter, and our clients say we deliver

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[C3S] takes the time to really get to know your business and understand your strategic marketing goals and objectives. [they] are extremely proficient finding opportunities and developing strategies.

— Melodie Dedonis, PHR Performance & Behavior Consultant

The most impressive quality that C3S possesses is their ability to help a company define and determine what they want to accomplish while keeping them focused on achieving that goal. We had a dramatic increase in visitors to our new website within the first month, which included 3 new clients.

— Jim Cronin Director of Sales and Product Ecology EMT, Inc.

C3S filtered everything through the eyes of our clients and brought an unwavering commitment to doing what’s right for them.

— Joe Corrado, Director Corporate communications at Alight Solutions

It’s never just about creating designs that look aesthetically good – they are very aware that the work they do has to serve a business purpose. It’s an important perspective that not all marketing agencies bring to the table

— Beth Carter – Chief Strategist, Clariant Creative

C3S were the catalyst to our decision to rebrand. They developed our corporate logo, tagline, and our website as well as that of our sister company. In addition to giving us a great new look, their strategic insight led us to rethink and refine our corporate vision enabling us to see ourselves in a new light.

— Barbara Mott, Marketing Manager at Whitney Medical Solutions

I get the work because of the brand identity they created for me.

— Lynn Meyer O’Dowd

]

Blogs

Is it Memorable?

by Gary Carbon | Jul 10, 2020 | Blog, Brand, Branding, Digital Marketing, Marketing, Messsaging, Sales and Marketing

There is increasing research showing a connection between strong emotions and the creation of vivid memories. Specifically, those memories born in the adrenaline filled moments of our lives.When you reflect on life, you tend to remember the significant events; your...

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