Engaging Your Target Market with the Right Tools and Right Strategy Makes all the Difference
Guiding prospects on the purchase path and converting them to customers is the purpose of sales and marketing. After sales converts a lead to a customer, marketing shifts roles from lead generator to brand building and advocacy. Different approaches are needed at each stage which is why strategy is important.
Brand | Identity
- Brand Management
- Brand Strategy, Positioning
- Brand Architecture and Nomenclature
- Name Generation and Migration
- Brand Identity Design (Logo, Visual ID Design Systems and
- Design (Website, App Design
- Rich Media Design (Animated
Demos, Videos, etc.)
- Digital Product Design and
- Animated gifs
MARKETING AND SALES SUPPORT
- Sales Enablement / Collateral Design
- Sales Presentations
- Thought Leadership Marketing
- Solutions Marketing Campaigns
(Direct Response and Email
- Signage + Environment
- Annual Reports
- Print Collateral
Presentation | Video
- Art + Creative Direction
- Presentation Decks
- Video Development + Production
- Video Shoot Production
No one has a monopoly on good ideas. With experience in a wide range of industries, we bring ideas from many places. This capability allows us to “cross-pollinate” ideas from industries independent from one another. Many industry-niche firms cannot. This insight can bring new opportunities to reach your customers on their buyer’s journey.
Located in Chicago, Carbon3Sixty’s works with a network of strategic creative partners. In all projects we bring senior-level creative and business resources from around the US, to our clients. As such, our remote business model of plug-n-play, with its only as-needed project resources, removes agency overhead bloat. And brings fiscal stewardship to our clients. This idea was ahead of its time in 2003. We are pleased the world has caught up with us in 2022.
Smart Marketing is Smart Business™ with Carbon3Sixty as your sales marketing partner.
Institutional + Education
The 3 A’s
Through assessment, we learn about you. We work to uncover your needs and most significant obstacles to success, from all aspects of your company to your culture and communication style. We dig deep into your sales model and sales cycle, past and recent history, products, and services. Additionally, we discuss your clients, marketplace trends, and competition. The result helps turn your marketing into an effective tool, not just overhead.
With assessment insights in hand, it’s time to adjust! We look for available opportunities to leverage to help you reach your goals in the short and mid-term. After that, we develop a plan with strategic options for the long term.
Messaging is critical to successful marketing, and we fine-tune it. We also look at your brand and how to make it stronger. Finally, we present our reasoning behind those options and explain how we think they will be effective for you.
Alignment is when the creative development begins! Scattershot is gone! From logo to website, brochures, or sales tools, a targeted, consistent, branded family of tools comes to life that will make both sales and marketing proud.