Re-invent the Swingline image and take it from being an expected “staple” on peoples’ desks to being a hip and cool tool for today and tomorrow
Emphasize innovative features that make Swingline models “fashionably functional”
Create print concept boards for launch of new, advanced “Promise” line of hearing instruments
Campaign ideas must be global
Promise name to communicate the promise of this instrument on an emotional level
Campaign must look different in color and graphics than anything previously done
Theme needs to motivate all audiences
Develop a launch awareness campaign for the first drinkable and likable “alendronate” medication for Osteoporosis. The variations we offered were driven by the question: “Why offer one creative concept when you have the benefit of checking out seven?”
Targeting woman 50+
Position Binostro to overcome one of healthcare’s biggest issues- compliance!
Highlight positive features and benefits by leveraging its unique “drinkable” formulation
Develop a launch awareness campaign for Agdia’s in-field DNA test for plants to determine if contain GMO genes.
Targeting the agricultural industry
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