Concepting


Concepting

CLIENT:

SWINGLINE


OBJECTIVES

Re-invent the Swingline image and take it from being an expected “staple” on peoples’ desks to being a hip and cool tool for today and tomorrow

Emphasize innovative features that make Swingline models “fashionably functional”

CLIENT:

BELTONE


OBJECTIVES

Create print concept boards for launch of new, advanced “Promise” line of hearing instruments

Campaign ideas must be global

Promise name to communicate the promise of this instrument on an emotional level

Campaign must look different in color and graphics than anything previously done

Theme needs to motivate all audiences

CLIENT:

BINOSTO


OBJECTIVES

Develop a launch awareness campaign for the first drinkable and likable “alendronate” medication for Osteoporosis. The variations we offered were driven by the question: “Why offer one creative concept when you have the benefit of checking out seven?”

Targeting woman 50+

Position Binostro to overcome one of healthcare’s biggest issues- compliance!

Highlight positive features and benefits by leveraging its unique “drinkable” formulation

CLIENT:

AGDIA


OBJECTIVES

Develop a launch awareness campaign for Agdia's in-field DNA test for plants to determine if contain GMO genes.

Targeting the agricultural industry

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