Carbon3Sixty

Smart Marketing is Smart Business


Nice marketing ... but is it memorable? There is increasing research connecting strong emotions and the creation of vivid memories. Specifically, the memories born in the adrenaline-filled moments of our lives. When you reflect on life you tend to remember the big events: your first love, a graduation or a life-changing moment. These events loom large in our memories compared to the day-to-day routines that blend together. You’ll...

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If everyone can say it, you shouldn't “We love what we do” is not unique; it will not set you apart in the marketplace and it rarely has value for your customer. It can be a very important part of your “About Us” story, but it’s not a strong place to start your marketing. I often ask clients “what is unique about your company/product/service”? “What does a customer get from you they don’t get from anyone else?” Many times I get...

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